Every decision we make is grounded in professional knowledge, innovation and modern technology — inseparable from our care for nature.
This philosophy took shape in our wine, SHUNCH. Translated from Armenian, the name means “breath” — the beginning of life and a symbol of its continuation. SHUNCH is the breath of our land: it is born in the vine and lives on in our wine.
Our Vision
Bringing together the unique potential of the Armenian land, the richness of indigenous Armenian grape varieties, professional knowledge, modern technology and the achievements of winemaking, we strive to create high-quality Armenian wines worthy of representing Armenia and competing on the international market.
Our goal is to advance modern winemaking, to preserve the country’s natural and viticultural heritage, and to contribute to its sustainable development and prosperity for the generations to come.